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How Can I Help? Buy Licensed Products.

You are supporting Auburn Student Scholarships.

Over the past five years, licensing royalties have contributed to more than $14,000,000 to Auburn student scholarships. Every time you purchase AU merchandise you have played a role in helping an Auburn student reach their academic goals.

You are helping to protect the Auburn brand.

The word marks and logos that represent Auburn University are owned by AU. Purchasing licensed Auburn gear, supports those companies that are willing to operate within the law and use AU trademarks with proper permission. The use of Auburn trademarks on any type of product, craft item, or consumable without permission from Auburn’s licensing office is illegal. When you buy only licensed product, you are helping to protect our valuable trademarks for future AU alumni and fans.

You are assured of quality product.

When you purchase Auburn product that has the officially licensed hangtag or hologram sticker, you can be assured that this product has met the standards that Auburn University and our fans demand. Auburn sees every design to ensure that the message presented has been deemed appropriate and in good taste. We want our brand to be represented with class.

How Do I Know If It Is Licensed?

Very simply, if the item does not have the Officially Licensed Hologram hangtag or sticker, it is NOT authentic AU product. The hangtag or sticker proves that the maker of that item has received permission from Auburn to use the trademarks of the University and has met all standards guaranteeing the quality you demand. Also, only product that includes the hologram hangtag or sticker is supporting Auburn University students. It’s very difficult to determine whether product sold on-line has the hangtag or sticker. We encourage you to purchase your Auburn product from legitimate online retailers. Products sold via Facebook posts and other social media are typically not approved by the University and are not supporting the Auburn Family.

Don’t be fooled by imitations, look for the label to ensure you are getting AUthentic licensed Auburn product:

Officially licensed collegiate product hangtag
Officially licensed collegiate product label